Whether it’s someone representing a country, promoting a brand, or spreading an idea—Germans call that person a Botschafter. It’s a word full of diplomacy, trust, and sometimes, quiet power.
The noun Botschafter means ambassador, and it’s one of the 1000 most frequently used nouns in German. You’ll see it in international news, official titles, nonprofit campaigns, and even in marketing.
It’s a masculine noun, so we say der Botschafter.
The feminine form is die Botschafterin.
Pronunciation
Botschafter is pronounced [BOHT-shahf-ter].
- The “Bot” rhymes with “boat,”
- “schaf” sounds like “shahf” (like “shaft” without the “t”),
- And the “ter” ends gently, almost like “tuh.”
It sounds formal but strong—just like the role it describes.
Example sentences:
- Der deutsche Botschafter wurde nach Washington versetzt.
The German ambassador was transferred to Washington. - Er ist Botschafter für eine Hilfsorganisation.
He’s an ambassador for a humanitarian organization.
Nuance and usage tips
Botschafter comes from Botschaft (message or embassy), and literally means “message-bearer.” It’s used in:
- Diplomatic contexts
- UN-Botschafter – UN ambassador
- Botschafter eines Landes – ambassador of a country
- Kulturattaché und Botschafter – cultural attaché and ambassador
- Brand or cause representation
- Markenbotschafter – brand ambassador
- Friedensbotschafter – peace ambassador
- Botschafter für Inklusion – ambassador for inclusion
Its antonym depends on the role:
- For a representative: possibly Gegner (opponent) or Kritiker (critic)
- For an official envoy: there’s no perfect opposite, but Einheimischer (local person) could be used contextually
Grammatical case examples:
- Nominative:
Der Botschafter sprach im Namen seines Landes.
The ambassador spoke on behalf of his country. - Accusative:
Wir haben den neuen Botschafter begrüßt.
We welcomed the new ambassador. - Dative:
Mit dem Botschafter gab es ein vertrauliches Gespräch.
There was a confidential conversation with the ambassador. - Genitive:
Wegen des Botschafters wurde die Sitzung verschoben.
Because of the ambassador, the meeting was postponed.
Masculine case pattern: der, den, dem, des
Word variations and language tidbits
Variation Station:
- Botschaft – message or embassy
- Botschafterin – female ambassador
- Markenbotschafter – brand ambassador
- Sonderbotschafter – special envoy
- Botschafterrolle – ambassadorial role
Fun cultural note:
In German diplomacy, Botschafter is a very formal title. Ambassadors are addressed as Ihre Exzellenz ("Your Excellency") and represent not just policies, but national image. Meanwhile, Botschafter is increasingly used in the nonprofit and corporate world for people promoting awareness or values—like UN Goodwill Ambassadors or celebrity spokespeople.
📘 Duden entry: https://www.duden.de/rechtschreibung/Botschafter
🎥 Learn Botschafter and the rest of the top 1000 German nouns in our free online video course:
https://deutschable.com/nouns/
Alternate translations note:
If you're referring to someone delivering a message in a less formal sense, Vertreter (representative) or Abgesandter (envoy) might also be appropriate. But for official or symbolic representation—whether in embassies or brand campaigns—Botschafter is the word you want.
Ready for more German words of the day? Do you know what Fehler means? How about Erklärung? Find out!